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What we help you do

Brand and market position

  • Naming clearance and risk flags
  • Trade mark filing strategy and early priorities
  • Portfolio planning as you expand products/territories

Ownership and documentation

  • Founder, employee, contractor and developer IP
  • Copyright and software ownership clarity
  • Assignments, licences and clean "chain of title"
  • Practical rules for using open-source tools safely (where relevant)

Commercialisation and growth

  • Licensing, distribution and partnership structures
  • Terms that preserve control while enabling scale
  • Agreements that survive team changes and pivots

Investment readiness

  • IP due diligence prep and clean-up
  • Investor red flags and how to address them
  • IP clauses and risk allocation in deals

The risk isn't innovation — it's informal decisions made under pressure

Start-ups don't lose value because they move fast. They lose value when ownership isn't clear, when permissions are assumed, or when "we'll sort it out later" becomes a due diligence problem. Our job is to keep you moving — while making sure the rights behind the product are defensible.

How we work (quick, structured, practical)

Step 1: A focused discovery call

We understand what you're building, who's involved, and where risk typically sits.

Step 2: A short "IP hygiene" view

You get a practical list: what's clean, what's unclear, and what to fix first.

Step 3: Clean documentation and protection

Assignments, licensing terms, contractor agreements, filings — with clear milestones.

Step 4: Deal-ready support when it matters

If you're raising, partnering, or exiting, we help you answer investor questions confidently.

You'll leave with clarity — and a plan you can execute.

Case Studies

Outcomes that keep momentum — and protect value

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Related services

This often connects with...

Brand Enforcement

Infringement, counterfeits, takedowns and urgent steps

Find out more

Copyright

Ownership clarity, permissions and copied content

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Domains and Online Identity

Confusing domains, phishing, impersonation, prevention

Find out more

Licensing and Commercialisation

Licences, assignments, deals and control

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Start-ups and Innovation

IP hygiene, developer/contractor ownership, investor readiness

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Tech Transfer

Commercialising innovation, collaborations, spin-outs, improvement rights

Find out more

Trademarks

Registration, portfolios, objections and growth protection

Find out more

Resources for founders and innovation teams

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FAQs

Start-up IP questions we hear all the time

Not always. Payment and ownership aren't the same thing. If the paperwork isn't clear, it can become a due diligence issue later.

Often earlier than founders expect — especially before a major launch or marketing spend. The right approach depends on your brand strategy and timing.

Typically: who owns it, whether it's documented, whether it infringes others, and whether there are restrictions (including open-source and third-party licences).

That needs to be explicit. Collaboration often creates "foreground" IP and improvements — and that's where disputes begin if it isn't agreed upfront.