Dr. Gerard Verhoef
IP and Technology Attorney
How I work (so you know what to expect)
- Clarity before complexity:
You’ll get a practical view of risk, timeframes and the best next step. - Structured and responsive:
We scope properly, set milestones, and keep you informed. - Commercial alignment:
The protection strategy matches how you trade — and how you plan to grow. - No desk-to-desk drift:
If something needs urgent attention, we treat it that way.
If you’re unsure where to start, describe what you’re building in one paragraph — I’ll tell you the best first move.
What I help clients get right
- Building trade mark protection that supports growth (not just a filing)
- Prosecution and portfolio management with clear milestones and follow-through
- Trade mark strategy for launches, extensions, and expansion into new markets
- Objections and oppositions — protecting a filing when it’s challenged
- Portfolio rationalisation and renewals (protect what matters; reduce waste)
- Practical coordination with enforcement and dispute specialists when rights are tested
Insights from Aletia and the IP team
Credentials
- Head of Brands & Intellectual Property at Barnard
- Focus: trade mark prosecution and portfolio management
- Works closely with Barnard’s disputes and commercial teams where IP risk overlaps with enforcement and deals
