How I work (commercial viability, technology feasibility, sustainable deals)

  • Define the metrics that inform commercially viable terms
  • Understand the feasible value drivers of the technology offering
  • Identify the metrics that inform cashflow and the venture’s growth
  • Design the most appropriate IP strategy
  • Translate these metrics into a clean, executable deal

You’ll leave with clarity on what can be done, what can’t, and what happens next.

What I help clients do

  • Structure and negotiate tech transfer and commercialisation arrangements
  • Build IP valuation models that protect value while enabling growth
  • Assist start-ups with a seller-side strategies when negotiating with Venture Capitals
  • Facilitate foreign IP transactions and related SARB compliance
  • Structure IP ownership: background vs foreground IP, contributions and improvements
  • All transactional work pertaining to the matters above

Case Studies

Outcomes that keep commercialisation moving

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Insights from Gerard

View All Barnard Insights
News

Beginselvaste Onderhandelings nadat jou IE Portefeulje Waardeer is

13 May 2026

Insight

Verstaan die Finansies: Beginselgebaseerde Onderhandelinge Tydens IP-waardasie

12 May 2026

News

Intellektuele Eiendomswaardasies: Hoe lank is 'n stuk tou?

12 May 2026

Insight

Minority Rights: Not Just a Footnote in the Share Register

12 May 2026

Insight

The Devil Wears Prada: Who Owns What and Why the Structure of Intellectual Property Matters

07 May 2026

Insight

Al dra ʼn aap ʼn goue ring / The Devil wears PRADA 2

07 May 2026

Insight

From Company Name to Commercial Asset: Where Trade Marks Fit into a Startup’s Growth Journey

30 Apr 2026

Insight

When a Clever Brand Name Becomes an Expensive Problem

30 Apr 2026

News

When the Brand Outlives the Manufacturer

28 Apr 2026

News

Platform Takedowns vs. Formal Legal Proceedings: A Practical Guide for Rights Holders in the Digital Age

16 Mar 2026

Credentials

  • Holds a PhD in Indigenous Knowledge Law.
  • Holds an LLM focused on the fair dealing doctrine.
  • Has a background in mechanical engineering, bringing technical and commercial insight to legal work.
  • Extensive experience in technology transfer, intellectual property commercialisation, and policy development.
  • Has led the commercialisation of intellectual property portfolios and the establishment of start-up companies at major South African universities.
  • Has worked on the licensing of university inventions internationally.

The team

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