Aletia Oberholster
Head of Brands and Intellectual Property
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Licensing and Commercialisation
Turn IP into revenue without giving away control.
The fastest way for good IP to become bad risk is a vague deal: unclear rights, unclear territory, unclear ownership, and unclear exit. Barnard helps you structure licensing and IP deals that protect value, reduce disputes, and stay workable as the business grows.
How can we help?
Choose Your Starting Point
We’re licensing our IP to someone else
We’re being asked to sign a licence
We’re buying / selling IP
Collaboration / development agreement
Franchise / distribution with IP rights
Not sure — practical review
What we help you do
Make the permission clear
- Licences (exclusive / non-exclusive / sole)
- Territory, channels and field-of-use limitations
- Duration, renewal and termination triggers
- Sub-licensing and change-of-control rules
Make the money make sense
- Royalties, fees, minimums and reporting
- Audit rights and record-keeping
- Performance criteria and escalation paths
Keep control of the asset
- Quality control for brand licensing
- IP ownership and improvements (foreground/background)
- Confidentiality and IP in services arrangements
- Post-termination: what must stop, what can remain
Make it deal-ready
- IP due diligence support for transactions
- Assignments, recordals, warranties and indemnities
- Risk allocation that matches commercial reality
Most IP disputes start as ‘small’ drafting assumptions
Licensing goes wrong when the agreement relies on goodwill and “common understanding”. We aim for agreements that a future team can still interpret clearly — even when relationships change, people leave, or the business scales.
How We Work
(so you know what happens next)
Step 1: Identify the asset and the real use-case
What is being licensed or transferred — and how will it be used in practice?
Step 2: Align scope to your commercial priorities
Where do you need flexibility? Where do you need control? What can’t be compromised?
Step 3: Draft / review with clear risk flags
We’ll show what’s missing, what’s risky, and what’s reasonable to negotiate.
Step 4: Close with clean follow-through
Execution, recordals (where needed), and a short “how to run this agreement” summary.
You’ll know what you can do, what you can’t do, and what happens if the relationship ends.
Related services
This often connects with...
Brand Enforcement
Infringement, counterfeits, takedowns and urgent steps
Copyright
Ownership clarity, permissions and copied content
Domains and Online Identity
Confusing domains, phishing, impersonation, prevention
Licensing and Commercialisation
Licences, assignments, deals and control
Start-ups and Innovation
IP hygiene, developer/contractor ownership, investor readiness
Tech Transfer
Commercialising innovation, collaborations, spin-outs, improvement rights
Trademarks
Registration, portfolios, objections and growth protection
Resources for IP deals
If IP is part of the deal, the wording is the risk
Confidential. No obligation. Clear next steps.
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