Not always. Payment and ownership aren't the same thing. Ownership often depends on the type of work, who created it, and what the agreement says.

Only if the rights allow it. Many disputes come from content being reused outside the original scope (new campaign, new platform, new region).

Software and code can be especially sensitive. Ownership, licences, and rights to modify or maintain should be clear — particularly if developers change.

Secure evidence, avoid public accusations, and choose an approach that matches your outcome (takedown, stop use, negotiate, or escalate).

Responding is often necessary, but not rushed. We'll help you evaluate exposure, defences, and the cleanest way forward.