Aletia Oberholster
Head of Brands and Intellectual Property
How I work (so you know what to expect)
- Clarity before escalation: You'll get a practical view of the infringement risk, the evidence position and the best next step.
- Structured and responsive: Enforcement matters lose strength when they drift. I focus on timing, position and process discipline.
- Commercially aware: The point is not only to assert the right - it is to protect the brand, the business and the wider commercial position.
- No desk-to-desk drift: If urgent action is needed, I treat it that way.
If you're unsure whether the conduct crosses the line, describe what's happening in one paragraph - I'll tell you the best first move.
What I help clients get right
- Trade mark litigation and enforcement where the brand is being copied, challenged or commercially diluted
- Oppositions, cancellations and registration disputes that need a clear strategic response
- Domain name disputes and online identity issues where trust and reputation are under pressure
- Urgent IP applications and litigation-linked steps where time and evidence matter
- Restraint of trade and unlawful competition disputes that sit close to brand protection and commercial position
- Practical support for startups and established businesses that need to protect IP without losing sight of the commercial outcome
Insights from Viteshen and the IP team
Credentials
- Associate in Barnard's Intellectual Property Department
- Admitted as an attorney in 2021
- Holds an LLM in Intellectual Property Law from the University of Cape Town
- Publicly positioned by Barnard around trade mark litigation, oppositions, cancellations, registrations, domain name disputes, urgent applications and unlawful competition
