The Need
An industrial group needed trade mark protection that reflected the full reality of its operations, including manufacturing, services, logistics and innovation activity.
The Risk
A narrow filing approach could have left important parts of the business exposed and weakened the overall value of the brand portfolio.
What Barnard Did
Barnard advised on a filing strategy built around the client’s actual operations, rather than limiting protection to a narrow product description.
Next Step
An industrial group needed trade mark protection that reflected the full reality of its operations, including manufacturing, services, logistics and innovation activity.
